Time to get creative with Marketing with Drones

New FAA Rules and Regulations for Commercial Drone Use

Drone Marketing FlightI am all about finding new and creative ways to market my business or those of our clients.  Recently a friend suggested that I start looking into using drones to do aerial photography and videography to provide our real estate clients a value add to our current marketing package.  I found a company that offers amazing drone financing which made the idea a no brainer. Thank you SpaceCityDrones.com.

If you are new to sUAV and small Unmanned Aerial Systems (sUAS) or drones’ as popularly known, it about time you got updated with the new rules as drafted by Federal Aviation Administration (FAA). There are not entirely new regulations anyway, there has been unwritten version of the same, so to speak. Since 2008, there have been rules and restrictions in place that the Federal Aviation Administration has been referring to. These restrictions have made it nearly impossible for industrial, commercial, search and rescue, agricultural, fire fighters, and forest service to get proper, full authorization to use drones at their work.

According to Peter Sachs of the Drone Law Journal blog, the following have been basic standing rules and guidelines FAA has been using, although not enforceable directly;

  • Do not fly above 400 ft above ground level
  • Keep your craft within line of sight
  • Fly your craft 3 miles clear of landing/airport
  • Obey all the Flight Restricted Zones/Temporary Flight Restrictions
  • Do not fly in NOAA regions
  • Fly safely away from wildlife, pedestrian, property, buildings, etc.

The New Updated Regulation

As at 21st June, 2016, FAA finalized and published the first operational rules and regulations for commercial use of drones. This has therefore opened pathways for full integration of UAS into the airspace. According to FAA, the rules are aimed at safely promoting innovations, save lives, advance scientific research, and create more jobs. It is also estimated that the new rules will generate over $82 billion for the U.S economy while creating over 100, 000 jobs in the next 10 years.

The updated rule is scheduled to take effect late August this year and will be targeting drones weighing 55 pounds or less contacting commercial operations. The provisions in the rule are basically designed to lower risks to people, property and other aircrafts. Just like on the old version guidelines, the regulations in the new rule require operators to keep the drones within visual line of sight. You are allowed to fly during daylight, but you will need anti-collision lights to fly during twilight. The rule also addresses speed and height restrictions as well as other limits including prohibiting flying over unprotected people not directly involved in the UAS operation.

The rule also restricts the age of a persons flying the drone to be 16 years or more and will need to remote pilot certification directly an individual with such a certificate. To get the certificate, you must either need pass the aeronautical knowledge test approved by FAA or have an existing non student Part 61 certificate.

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What Should You Know About DuckDuckGo

Most people have never heard of DuckDuckGo. At first, it may sound like a kid’s game, but it isn’t. DuckDuckGo is actually an alternative search engine that most of us wish Google would be. It aims to provide its users with a more private and anonymous way to search the web. However, DuckDuckGo’s CEO Gabriel Weinberg says the company has had its fair share of scrutiny since it was founded in 2008.

After the Edward Snowden incident (edwardsnowden.com), most people dream to search the web away from the watchful eye of the NSA. DuckDuckGo offers simple, spam-free, search results with a variety of other benefits. Some of which include:

  • It doesn’t record your IP address.
  • It doesn’t track cookies.
  • No personal information is collected or shared.

It’s quite obvious that you will be hearing more than a few ill-advised quacks talking about DuckDuckGo in the near future. According to a local SEO firm,  you should familiarize yourself with the good and bad aspects of site.

The following are 6 things that you should know about DuckDuckGo:

  1. It emphasizes on privacy

Just like the words underneath its search box read, Search anonymously. Find instantly,’ DuckDuckGo is very big on privacy. Whenever you use the site, your information is always secure. The only thing that can change this situation is a legal court order. You have to keep in mind that just like any other company, DuckDuckGo must comply with all legal requirements brought before them.

  1. It doesn’t collect or save your identifying data

Unlike other search engines like Google, Yahoo or Bing, DuckDuckGo doesn’t nab your IP address. This allows you to search freely and privately. In addition, it doesn’t save your login credentials for other services such as usernames, email addresses, times of your searches and any individual identifiers stored in browser cookies.

  1. It will not save or share your search information

Unlike Google, DuckDuckGo doesn’t have a search history option. This means that you can’t go back and dig through all of your past searches for sites that you wish didn’t forget. Even though this might be a major drawback for most people, the upside is that your personal content can’t be shared or hacked by a third-party.

  1. It doesn’t offer the benefits of auto-complete

It’s quite notable that DuckDuckGo doesn’t provide users with a search auto-complete feature. As a result, to accommodate anyone who may require this sort of feature, DuckDuckGo filters out overly advertised results and serves up relevant, refreshing and spam-free results.

  1. You will run into ads

Like any other major search engine, DuckDuckGo generates its revenue through ads and affiliate programs that comply with their privacy policy.

  1. It is not growing fast enough to threaten major search engines like Google

It’s quite obvious that DuckDuckGo snagged a few sparkly headlines when it managed to double its usual traffic virtually overnight. This was primarily because of the Edward Snowden incident that revealed the NSA’s PRISM spy racket.

In addition, it’s also good to note that the fledging site pulled in more than 1 billion searches in total. However, this is still a tiny drop in the bucket compared to Google. In fact, Google conducts 1 billon searches in a single day. All in all, DuckDuckGo still has a long way to go.

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Best Local SEO Tips

Using Local SEO Properly

There are two types of searches, generic and local. For any online business it is important to rank high for both. The local SEO can deliver targeted customers to both the physical business location and the business’s website. That’s why it is important to plan a local SEO strategy and understand the instrumental components in delivering high local rankings.

The search inquires made on smartphones continue to increase and for this reason local SEO is vital to make your business easy to found on mobile devices. Using local SEO properly can ensure that your customers searching both on personal computers and mobile devices can find your business. 

Best local Utah SEO results can be achieved if your advertising campaign make use of proper keyword research. It is important to find the keywords that can ensure the highest conversion rates rather than only focusing on keywords with high search volume.

You also need to perform onsite optimization for the best search results. Once you identify your best keywords you need to make sure that your business website is optimized for your chosen keywords. The meta description, title tag, header tags, and images should be adjusted for your targeted keywords. However, your website should not be stuffed with the main keywords and its content needs to be written for visitors instead of search engines. Look at the services of some of the industries best SEO Professionals.  It is recommended to also include a contact page on your business website where you provide your contact details and business physical address.

Your local SEO strategy should include business profile pages on Bing Places for Business and Google+. These listings will appear on top of the Bing and Google search results, showing your business location on the map. Create complete profiles that include videos and pictures, and fill in all the business details.

Encourage your website visitors and customers to write reviews of your business, service and products provided on your website and on specialized review websites such as Yelp.

List your business in local business directories such as Local.com or YellowPages.com. Use quality listings instead of quantity and focus only on the top directory sites.

Link building also play its role in local SEO and again quality is more important than quantity. Get high quality links from authority sites. Incorporating info graphics and high quality user engaging content help to build links naturally because they encourage social sharing.

You cannot achieve good local SEO results overnight. You need to commit to your local SEO strategy and consistently follow through with hard work in order to see good local search results.

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Best Recommendation About Search Engine Optimization?

seoTargetSearch Engine Optimization is exceptionally vital to Internet marketing. If you’ve been encouraged to check into it, or are merely interested about just what it involves, this short article can lead you in the appropriate direction. SEO could truly help bump up your check outs and page sights, and it’s not challenging whatsoever to start.

First, select a domain which has your desired key words in it. Your website must be easy for visitors to discover when they do an internet search. Not everybody will concern your web site from the advertising campaigns, some discover your website by looking for points on your website.

Search spiders can not read session ids and powerful language well, so keep in mind that when making URL names. Put appropriate key phrases and purposeful names in your URLs to help the spiders.

To boost your PageRank, you have to attract and preserve the prospects on your web page. There is proof that the additional time a person is on a site the greater ranked that website will certainly be. This trend has been set up with metrics like Quantcast scores. Consisting of functions such as conversation locations and interactive online forums is an effective way to get your visitors to stay for a while.

When carrying out search engine optimization, each web page of your internet site need to include meta description tags. These description tags are a fantastic value, as they are easy to add and boost rank. Make certain the meta tags have important and succinct material. A cleverly worded meta tag must get even more web traffic to your website also if it happens to be ranked lower in the search engines.

Another SEO tool is to be involved in blogging. Blog sites are a wonderful style for search engine optimization, due to the fact that they have a nice web link framework and update frequently; two key points online search engine try to find. Online search engine look extremely highly after websites with a lot of backlinks.

Ask an instructional website or a charitable to associated with your material. This will allow you to set up a trustworthy name. Constantly blog post intriguing site that will draw links from various other trustworthy websites. You should make one-of-a-kind site that serves for these websites.

SEO is truly a DIY task. Want to online sources to assist you find out all that you can. These consist of wonderful sites and publications on the subject.

Instead of trading links, think of trading write-ups in your initiatives to enhance your ranks. Article exchange includes uploading a complete write-up done by the proprietor of one more website, giving them a link and acquiring the very same in return. It is much more efficient compared to a link exchange, and both sites receive brand-new site.

While developing a better SEO technique, having a description tag that is efficient is a great way to bring searchers to your web site. Your tag should never be longer compared to 30 words. You will certainly should keep the dimension of this web page under 100kb.

Dont go over-board with key words because that could have a bad effect on your website. The site must have around twelve approximately key words or crucial expressions that are willing to tell folks what your site is for. You can determine which key phrases and expressions will certainly be most relevant by making using of logical devices.

It’s vital to check out forms of marketing. Occasionally doing your own enhancing doesn’t make the traffic you require. Advertisers like Adwords could assist you acquire even more visitors. You will certainly see more web traffic using advertisements from top engines, such as Google.

Inscriptions for images, write-ups and various other content items are fantastic optimization methods. If you post pictures and newsy articles, taken these possibilities to publish keyword-rich inscriptions.

You could utilize Javascript in your web pages, however some online search engine crawlers do not react well to it. Making use of Java is a selection that each website proprietor must regard as; nevertheless, it is essential to realize that each online search engine crawler places in different ways.

If a web site has actually been appropriately constructed for indexing by search engines, they will not often use photo web links. These picture hyperlinks simply have linked URL declare the online search engine to use for indexing.

Do not neglect the different social media sites when you are working on boosting your site’s exposure. Twitter and Facebook are completely interactive, and the video posting website YouTube is an effective way to exhibit your item.

Strategically putting key words within the main physical body of content on your web site or blog is a fantastic method to enhance website traffic coming from online search engine. Planning to pack your key words into the beginning passages of your text without overdoing it. The first paragraph of every web page should include the target keyword a minimum of twice. In the following paragraphs, taken your key words as long as you can, without making it recurring or evident.

Usage search engines to get more quality traffic. Making your website search engine crawler pleasant is crucial for success. Labeling all photos you make use of with key words and text is the most effective method to ensure that the online search engine crawlers track it. Make certain the description you give is keyword rich.

Search Engine Optimisation is essential to enhance the top quality of your site. Ranking higher in Google could imply the distinction between having prospects forget you and getting prospects. Keep a layout that meets and exceeds the standards of SEO.

Just before choosing a SEO firm to support your site, be certain to examine them completely. Points you wish to think about include their rates, encounter, recommended methods and approximated time for noticeable outcomes. Request previous client recommendations and examples of their work. Reliable business will certainly not have a concern with supplying this details to you.

Online search engine like fresh, distinct content which teems with valuable info, so you need to give them exactly what they’re searching for in order to place higher. Not only that, if your write-ups are actually good, other people will release your hyperlinks. Individuals that have associateded with your content are most likely to come back to read more, and their buddies will have them!

You need to now understand that SEO tactics are the suitable method of bring in quality traffic to your site. Any sort of site, old or new, could profit from the tips in this post. The information created above should prove vital as you start your marketing quest.

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