You join, you gather banners, and you head back out to where you started – back to the traffic exchanges, where you surf until you pass out to build up enough credits for 30 lucky people to see your banner; and then it’s back to the link directories where you cannot find your first link to save your life, but it’s out there somewhere and now every single person who surfs the net will be exposed to not one, but TWO of your links. And you mentally start spending the profits. Maybe I will be able to take my family to Hawaii next year.
The words that are used in your linking structure should be your Keywords. They are called “anchor” text when they are used as the phrases that are linked from and they tell the search engines what the user is searching for based on the “click” action. An often overlooked technique, especially in blogs, this is a key factor we use in search engine optimization consulting.
So what kind of domain name do you want? Do you want to pick a domain name incorporated with a targeted keyword, or do you want to take the memorable-brand route that the likes of Google, Yahoo and Amazon (to name but a few) have done with astounding success. Well, if your website is going to be business related or involved in some form of commerce it makes sense to have a well-searched-for-keyword incorporated within the domain name. The majority of online businesses are still found through search engine queries. By and large though, a good rule of thumb is to incorporate the most searched for term (for your market) in your domain name.
Once you’ve determined your target market, you need to look for an ezine or newsletter that caters to them. If you’re unfamiliar with what an ezine is, its basically just an online newsletter that people subscribe to. An ezine publisher puts out content on a specific topic and sends it out to their subscribers. Many people subscribe to ezines on every topic under the sun. In Internet Marketing, this represents a big opportunity to reach certain groups of people.
Let’s take the page on your website about the Swedish car manufacturer Volvo. The best backlinks to get would be from the Volvo website. Since that’s not possible, then go with an authority site on Volvos. Have the anchor text rotate between related phrases. If your Volvo page was on the history then I’d used keywords like Volvo manufacturer history, Volvo car history, history of Volvo cars, history of Swedish Volvo, etc. Those keywords all contain Volvo and history. So the best backlinks for this page would also be from pages on Volvo history in some respect.
Just to give an example, many webmasters apply for affiliate programs that can only work for very high traffic sites. The people running these affiliate programs never bother to advice new and potential affiliates that without a certain level of traffic, the program will not work for them. The reason for this is simple. Quite often the main objective for many web sites running affiliate programs is to get as many links pointing to their sites as possible. This usually has a huge impact in terms of the site’s pop over to this web-site (search engine optimization).
You want to make it as easy as possible for webpage crawling programs (i.e. Googlebot) to find all of your webpages in your website. As such, when creating your linking structure ensure all of your links are referenced using their full URL.