Responsive design is a web development and design technique that creates a system or a site that react to the size of a user’s screen. Responsive design will optimize your browsing experience by creating a responsive and flexible web page, optimized for the device that is accessing it. There are many advantages of having a responsive website in today’s digital business. Some of these advantages are as illustrated below:
Increase your visibility in the search engines
Searching engine ranking is among the first thing that many website owners consider. The higher your website is ranked in the search engine, the more visible it is hence the higher the number of viewers you will have in your site. Responsive design means that you can be able to manage one site with a single set of hypertext links; hence reducing the time you take to maintain your website. This will allow you to focus much on link outreach with Search Engine Optimization (SEO) strategy. SEO campaign are costly and they consume a lot of time but by creating a responsive website, your effort will be more concentrated in one site hence, you will be able to improve your ranking in SEO and become more visible.
Save time and cost on mobile development
Many people have the notion that responsive website is expensive. However, this is not the case, while the cost of making a Utah responsive website design is higher than a conventional website, the expenses to duplicate this website for tablets, mobile and other devices are completely eliminated. Therefore, this cut the overall costs of development this website significantly. Moreover, responsive design also cuts the ownership cost by taking away costs that you incur when you maintain different version of websites such as mobile version and desktop version. Hence, in the long term, investing in the responsive website is the best decision that you can make if you want to reduce the time and money for website development.
Save cost and time on website management
Sites owners will find it much easier and also less time consuming to maintain and manage a single website that has less content. Moreover, it is much easier to optimized a single administrative interface, using medical website design workflow and layout tools to manage correct content which is been used for different devices. Therefore, multi-device experience can be easily enhanced within a single administration.
Pervasion of the mobile devices
There are billions of people using their mobile phones for internet every day. Therefore, internet traffic that is originating from mobile phones and other mobile devices is increasing exponentially as more people are browsing the web through these devices. Hence, for any website publisher, it may be difficult to ignore responsive web development.
While high quality content and discoverability of it might be the foremost success metric, it’s the user experience that will enable browsers to consume content in any website through the devices of their choice& preference. Therefore, responsive web design is more about creating optimal experience for browsers irrespective of whether they are using a smartphone, smart TV or desktop computer.
Increase sales & conversion rates
Increasing the volume of sales that you make is another benefit of responsive website. As stated earlier, users have improved site experience hence they is no need for redirection and use of standardized Style Sheets across devices. Responsive website will remove some barriers which many websites can present such as performance, functionality and consistent feel and look. As a result, it will be much easier for users to navigate across different products and services that you are offering in your site.
A responsive website is agnostic to its operating systems and devices. This website ensures that the browsers are getting the best experience of a website irrespective of the devices which they are using. As a result, content publisher and website owners are not required to build versions of their site for every popular device platform that they are expecting their audience are using.
To sum up, responsive design will always allow you to stay ahead of trend. As the demand for media rich apps and mobile is increasing, vital important implication must be addressed; visibility in search engines, maintenance and development costs and better conversion rates. It is these factors combined that are beneficial to stakeholders.