What Should You Know About DuckDuckGo

Most people have never heard of DuckDuckGo. At first, it may sound like a kid’s game, but it isn’t. DuckDuckGo is actually an alternative search engine that most of us wish Google would be. It aims to provide its users with a more private and anonymous way to search the web. However, DuckDuckGo’s CEO Gabriel Weinberg says the company has had its fair share of scrutiny since it was founded in 2008.

After the Edward Snowden incident (edwardsnowden.com), most people dream to search the web away from the watchful eye of the NSA. DuckDuckGo offers simple, spam-free, search results with a variety of other benefits. Some of which include:

  • It doesn’t record your IP address.
  • It doesn’t track cookies.
  • No personal information is collected or shared.

It’s quite obvious that you will be hearing more than a few ill-advised quacks talking about DuckDuckGo in the near future. According to a local SEO firm,  you should familiarize yourself with the good and bad aspects of site.

The following are 6 things that you should know about DuckDuckGo:

  1. It emphasizes on privacy

Just like the words underneath its search box read, Search anonymously. Find instantly,’ DuckDuckGo is very big on privacy. Whenever you use the site, your information is always secure. The only thing that can change this situation is a legal court order. You have to keep in mind that just like any other company, DuckDuckGo must comply with all legal requirements brought before them.

  1. It doesn’t collect or save your identifying data

Unlike other search engines like Google, Yahoo or Bing, DuckDuckGo doesn’t nab your IP address. This allows you to search freely and privately. In addition, it doesn’t save your login credentials for other services such as usernames, email addresses, times of your searches and any individual identifiers stored in browser cookies.

  1. It will not save or share your search information

Unlike Google, DuckDuckGo doesn’t have a search history option. This means that you can’t go back and dig through all of your past searches for sites that you wish didn’t forget. Even though this might be a major drawback for most people, the upside is that your personal content can’t be shared or hacked by a third-party.

  1. It doesn’t offer the benefits of auto-complete

It’s quite notable that DuckDuckGo doesn’t provide users with a search auto-complete feature. As a result, to accommodate anyone who may require this sort of feature, DuckDuckGo filters out overly advertised results and serves up relevant, refreshing and spam-free results.

  1. You will run into ads

Like any other major search engine, DuckDuckGo generates its revenue through ads and affiliate programs that comply with their privacy policy.

  1. It is not growing fast enough to threaten major search engines like Google

It’s quite obvious that DuckDuckGo snagged a few sparkly headlines when it managed to double its usual traffic virtually overnight. This was primarily because of the Edward Snowden incident that revealed the NSA’s PRISM spy racket.

In addition, it’s also good to note that the fledging site pulled in more than 1 billion searches in total. However, this is still a tiny drop in the bucket compared to Google. In fact, Google conducts 1 billon searches in a single day. All in all, DuckDuckGo still has a long way to go.

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