What Should You Know About DuckDuckGo

duckduckGo
Most people have never heard of DuckDuckGo. At first, it may sound like a kid’s game, but it isn’t. DuckDuckGo is actually an alternative search engine that most of us wish Google would be. It aims to provide its users with a more private and anonymous way to search the web. However, DuckDuckGo’s CEO Gabriel Weinberg says the company has had its fair share of scrutiny since it was founded in 2008.

After the Edward Snowden incident (edwardsnowden.com), most people dream to search the web away from the watchful eye of the NSA. DuckDuckGo offers simple, spam-free, search results with a variety of other benefits. Some of which include:

  • It doesn’t record your IP address.
  • It doesn’t track cookies.
  • No personal information is collected or shared.

It’s quite obvious that you will be hearing more than a few ill-advised quacks talking about DuckDuckGo in the near future. According to a local SEO firm,  you should familiarize yourself with the good and bad aspects of site.

The following are 6 things that you should know about DuckDuckGo:

  1. It emphasizes on privacy

Just like the words underneath its search box read, Search anonymously. Find instantly,’ DuckDuckGo is very big on privacy. Whenever you use the site, your information is always secure. The only thing that can change this situation is a legal court order. You have to keep in mind that just like any other company, DuckDuckGo must comply with all legal requirements brought before them.

  1. It doesn’t collect or save your identifying data

Unlike other search engines like Google, Yahoo or Bing, DuckDuckGo doesn’t nab your IP address. This allows you to search freely and privately. In addition, it doesn’t save your login credentials for other services such as usernames, email addresses, times of your searches and any individual identifiers stored in browser cookies.

  1. It will not save or share your search information

Unlike Google, DuckDuckGo doesn’t have a search history option. This means that you can’t go back and dig through all of your past searches for sites that you wish didn’t forget. Even though this might be a major drawback for most people, the upside is that your personal content can’t be shared or hacked by a third-party.

  1. It doesn’t offer the benefits of auto-complete

It’s quite notable that DuckDuckGo doesn’t provide users with a search auto-complete feature. As a result, to accommodate anyone who may require this sort of feature, DuckDuckGo filters out overly advertised results and serves up relevant, refreshing and spam-free results.

  1. You will run into ads

Like any other major search engine, DuckDuckGo generates its revenue through ads and affiliate programs that comply with their privacy policy.

  1. It is not growing fast enough to threaten major search engines like Google

It’s quite obvious that DuckDuckGo snagged a few sparkly headlines when it managed to double its usual traffic virtually overnight. This was primarily because of the Edward Snowden incident that revealed the NSA’s PRISM spy racket.

In addition, it’s also good to note that the fledging site pulled in more than 1 billion searches in total. However, this is still a tiny drop in the bucket compared to Google. In fact, Google conducts 1 billon searches in a single day. All in all, DuckDuckGo still has a long way to go.


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Search Engine Optimization Tips To Increase The Success Of Your Business

The competition is fierce for website visitors. Search engine optimization can be your best option to attract more viewers. Most individuals use a search engine when they are online to find what they need. Read on to find out how to get your site to the top of the search engine rankings.
When creating pages keeping SEO in mind, it’s better to have many short articles on related topics than one very long article. Long pages get weighted less than shorter ones by the search engines. Also, viewers will likely read shorter articles.
Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Search engines spiders have a difficult time navigating dynamic URLs, and as a result, may not index your site correctly. The best way to avoid this problem is by converting dynamic web addresses to static URLs that include your main keyword instead.
When it comes to boosting your PageRank, you should focus not only on generating traffic, but also on providing relevant content that keeps visitors on your site as long as possible. Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. This information comes from metrics such as Quantcast scores. Message boards and forums can encourage visitors to stay on your website for a long time.
Position yourself as an authority in your niche. This is a great way to get more customers out of your internet marketing campaign. Make a website for your particular niche, and make sure to search engine optimize it to target customers interested in that niche. It is also important to understand the needs of the customer, and deliver products based on what they want. Do not expect to be successful by simply assuming what their needs are.
Do not add any SEO to Flash content. Flash can take a long time to load and can not currently be read by search engine spiders, therefore any text included in a Flash file will not be indexed. To properly optimize a site for the search engines, the content must be crawlable and visible to the search engines.
Use good, descriptive text for your site’s title tag so search engines can figure out the relevance of your site’s content, and display your site in lots of search results. However, do not go past sixty characters, as most engines do not even bother displaying anything after that. If they do show the content, they do not give it as much consideration.
Instead of a link exchange, think about using an article exchange in order to increase your rank in search engines. When you do article exchanges, you have to post an article from a different website owner while crediting them with you link. Then they can do that for you on an article that you wrote. This strategy will help to keep your site more efficient.
Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn’t have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever. Before you know it, you’ll have a slew of new customers.


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